About Me - Sarah Khalid

Simplifying Complexity: My Design Philosophy

As a UX/UI designer with a foundation in Architectural Design, I've navigated the fascinating transition from shaping physical spaces to crafting digital experiences.

This unique journey has equipped me with a distinctive perspective, allowing me to approach design challenges with a blend of creativity, functionality, and a deep understanding of user needs.

My passion for design transcends boundaries, empowering me to explore a diverse range of projects across various platforms. From simplifying complex applications to enhancing everyday digital interactions, my goal is to create intuitive, aesthetically pleasing, and inclusive designs. Whether it's through meticulous attention to detail or innovative problem-solving.

I'm committed to delivering solutions that resonate with users and elevate their experience in the digital realm.

My Design Process: From Insight to Impact

Research & Discovery

Every successful design begins with a deep understanding of it's users. In research phase, I uncover the needs, behaviors and motivation of target audience.
Key Points: Conduct interviews, Surveys, User Personas, Journey maps, Competitor Analysis, Creating actionable project goals.

Strategy & Creative

Transforming insights into innovative design strategies and creative solutions is at the heart of what I do. The strategy and creative phase is where visions start taking shape.
Key Points: Utilize insights from discovery phase to craft UX strategy that aligns with business objectives, Ideation sessions, information architecture, wireframes, brand identity.

Design & Prototyping

Bringing design concepts to life through meticulous design and prototyping, this phase is where ideas become tangible, interactive experiences.
Key Points: Eye catching UI elements, Consistency, Interactive prototypes, Iterative user testing with real users ensuring that final product is both intuitive and impactful.